Eat the Richness X Velveeta: Spec AD

Winner of the Young Ones ‘Merit Award’ for the client Velveeta (Kraft Heinz)

Director & Writer: Hannah Seltzer
Director of Photography: Lukas Karamitsanis
Producer: Kyra Heron
Editor: Mason Johnson
Production Designer: Casserley Grace
Costume Designer: Xia Rivero

“Eat the Richness” is for everyone. The commercial and integrated campaign stands for the accessibility of happiness and understanding that true richness comes from the heart. Whether it’s in a long overdue hug from mom or a midnight bowl of mac & cheese, richness transcends possessions and reminds us that prioritizing the quality of experiences is the richest way to live.