Our Duolingo campaign is comprised of a brand film and interactive online experience. Our branded film aims to capture Duolingo’s vibrant playfulness and irreverent humor by placing live-action versions of the app’s characters into the world of a mystery film. At the jump, Oscar reveals that Duo has gone missing and it’s up to both the characters and the audience to find him. After going through puzzle after puzzle, Oscar breaks the fourth wall: “We’re gonna need some more help”. Thus launching our online mystery experience.

Synopsis